If you think this title is riffing a best selling book riffing a famous play, then you would be right. But this is what this article is all about – how to get someone’s attention when they are faced with difficult choices and need to make a useful decision. When clients are emotionally aroused, their own preferences for making sense of their world may filter out potentially helpful information, and you as the professional may be challenged to get your message across. Using new tools from the exciting world of NLP and Neuro-science, this paper explores how you can overcome the filters other people may unconsciously use to block your messages.